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Ronald J. Arnone
Administrator, Creative Director

Ron Arnone brings a wide range of leadership and production management skills to Minds Over Marketing. As publisher and editor of a national music trade magazine, he further distinguished himself as an effective conference and event producer.

Creative concentrations:
Project feasibility research and development, marketing strategies, systems and procedures, event management and product launches.


Deborah diCesare, EdD
Organizational Development Consultant

Deborah diCesare is an experienced marketing and education administrator with a doctorate in Organizational Leadership. Dr. diCesare integrates seasoned marketing savvy with cutting-edge organizational skills, the combination of which is uniquely suited to support the marketing efforts of non-profit, educational, political and civic organizations.

Creative concentrations:
Needs accessments, market analysis, grant applications, organizational development strategies and event planning.


Martin Kent
Martin Kent Productions

Former editor of the Hollywood Reporter, Martin Kent brings 20 years of experience in documentaries, TV news and print journalism. An Emmy-winning producer, his documentaries have been featured on NBC, PBS, A&E, E!, Discovery Channel and virtually every other major cable network. Martin's print journalism has appeared in the New York Times, the Los Angeles Times and other national publications. Martin holds a Masters Degree in Broadcast Communications from Stanford University, and has taught and lectured at UCLA.

Creative concentrations: Creative writing for broadcast and print, multimedia production including TV, radio, industrial videos and webcasting.


John Ragasa
360 Dezign

An accomplished designer and master typographer, John Ragasa has an extraordinary talent for getting the job done on-time, on-budget and with the highest integrity for design and production quality.

John's background includes ownership of a renowned Hollywood type house, Graphis Type, where he produced specialized typography for the entertainment industry including screen credits for such films as Dr. Zhivago, Where Eagles Dare, and Godfather...to name a few.

Creative concentrations:
Typographic specialist, design and production management.


John A. Tenorio
Owner, J. Arthur & Associates

Guiding clients with intuitive and effective marketing strategies, John Tenorio helps identify realistic goals while developing tactics and coordinating campaigns in print, TV, radio, direct mail and the internet. His early career as a theatrical film producer served as a springboard into creative services with a focus on media purchasing, public relations, promotions and organizational marketing strategies. John has supervised or particpated in campaigns for numerous non-profit, political and union organizations, as well as many high-profile corporate accounts.

Creative concentrations:
Account management, organizational campaign strategies, media relations and media purchasing.


Paul Roelofs
General Partner, Equitivity, Inc.

Paul Roelofs has held marketing and executive management positions with the Walt Disney Company, served as CEO of the U.S. Learning Corporation, and operated a successful consulting practice.

Paul has helped organizations in a wide range of industries achieve dramatic improvements in customer satisfaction, leadership and operational performance. He has personally designed in-house workforce development functions for numerous national companies, including Lands’ End, and has led large-scale change interventions and improvement efforts for numerous organizations.

Paul was a founding member of the Instructional Systems Association, and has served as a Certified Examiner for the California Awards for Performance Excellence, the California state award for performance excellence, based on the Malcolm Baldrige National Quality Award criteria.

Creative concentrations:
Organizational development strategies, training and performance programs.


Jason Matthews
Owner, NetProtocal

Jason Matthews is an IT veteran with over ten years of front line experience with Minds Over Marketing. He has mastered various facets of programaming and Internet technologies, with an emphasis on application development and intuitive navigation. Jason has created, deployed and managed numerous entertprise-level projects in multiple architectures

Creative concentrations:
JavaScript (OO), AJAX (techniques), CSS, ASP.Net, MS SQL (relational database) and more.


Senior Development Team
[click names to view bios]

Ron Arnone
Deborah diCesare
Jason Matthews
John Ragasa
Paul Roelofs
John Tenorio

About Us

Minds Over Marketing is a collaboration of experienced marketing and project development professionals. Our clients span a wide range of industries, but moreover, we provide smaller and mid-sized companies and organizations with agency-quality services.

We work diligently to meld an extraordinary range of creative and project development services. Soup to nuts. Concept to reality.

Our team is deep in real-world marketing experience. We "get it," and we usually get it right the first time.

Minds Over Marketing members have worked together extensively on innumerable projects. We insure our individual and collective success by cross-participating in creative processes, production projects and client strategy meetings. We share concepts, attend seminars and otherwise seek out opportunities to grow together as marketing professionals.

Most importantly, we are committed to marketing with integrity, a bond we all share and demand of one another for the collective benefit of our clients.