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Project Management

Our experience as successful marketing professionals has also served to refine our capabilities in project management.

These services include concept development, market research, feasibility studies, product and industry assessments, contract negotiation, event production, product and publication launches, and more.

If your company is considering outsourcing important marketing or publishing projects that may otherwise tax your capacities, contact us. We can provide total development packages or work in tandem with your own team as a partner faciltator.

Following are samples of events and projects we have brought to market.



Program Development
NuMusix Multimedia

Developed as a music industry coalition with ERG Music and RateTheMusic.com (Premiere Radio Networks), the NuMusix DJ Survey Program conducted online music polls of professional DJs throughout the U.S. and Canada. With over 1,200 registered raters, the opt-in program completed 8,033 surveys requiring 2,134 online listening hours, the largest research project of its kind ever conducted. Non-music industry surveys were also conducted. Survey reports, customized to specific labels and/or geographic areas, were dynamically generated and provided to over 150 participating record labels, and also made available to DJs and radio stations through a password secure website portal. The project included a comprehensive feasibility study, extensive proprietary programming/website development, and daily program management through one year of development and beta testing.

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Program Development/Event Production
Soka University
Human Rights Lecture Series
and Symposiums

With the goal of promoting community awareness for its new campus in Calabasas, California, Soka University of America sponsored and hosted an ongoing series of lectures and symposiums. The series focused exclusively on the subject of human rights, and became a prominent regional program attracting more than 10,000 attendees over its 10-year run from 1992 to 2002. Speakers of note included Rosa Parks, Arun Gandhi, Coretta Scott King, Julian Bond, Richard Leakey, Honorable Shirley Chisholm, Morris Dees, and Ambassador Carlos Fuentes, among many others.

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Event Production
Consumer Electronic Show (CES)
Café Karaoke

This event was developed for the Electronic Industries Association (EIA) as the lead entertainment event for the Winter Consumer Electronics Show (CES) in Chicago. Contracted through the Karaoke International Singalong Association (KISA), the event culminated in a presentation of state-of-the-art karaoke (at the time the fastest growing segment of the music industry). McCormick Place's North Hall (50,000 sq. ft.) was transformed into a multimedia extravaganza with five fully-dressed, open mic stages operating simultaneously and showcasing talent from attendees as well as the Greater Chicago area. Through the creation of a multi-tiered sponsorship program, $20,000 in prizes were awarded. Over 85,000 persons attended Café Karaoke over the four days of the Consumer Electronics Show.

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Event Production
Pacific American Karaoke
Business Conference (PAKBC)

The PAKBC represented the first time Pacific Rim electonics manufacturers would meet with U.S. and Canadian distributors to discuss the potential for karaoke technologies in the west. Eighty five senior executives from five countries, representing over 50 leading music and electronics companies, converged at the Stouffer Esmeralda Resort Hotel in Palm Springs, California. The 5-day agenda, at $1,095 per person, included a pre-conference welcoming reception, 12 workshops, an advanced technology showcase, two critical industry roundtable symposiums (music licensing and karaoke marketing) and various social events including buffet luncheons and a golf tournament. The event was co-sponsored by Daiichi Kosho, Japan's largest karaoke manufacturer ($1.2 billion), and the keynote speaker was Mr. Larry Linkin, President/CEO of NAMM (National Association of Music Merchants). The PAKBC set alliances and strategies into motion that directly influenced the expansion of karaoke into the western marketplace.

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Publishing
Shop The Boulevards
Discovery Guides to World Class Shopping

ShopTheBoulevards.com was originally conceived as a regional guidemap featuring Ventura Boulevard in L.A.'s San Fernando Valley. While under development, it evolved into a tri-media publishing concept contingent on the creation of retailer databases for major shopping districts around the country. The prototype guidemap was based on the 16-mile shopping corridor of Ventura Boulevard, requiring a detailed study of over 3,200 retail merchants through five adjacent cities. Mapping surveys were conducted using teams of college students. The colorful printed guidemaps are 17-feet in length and cleverly folded into a convenient, pocket-sized reference book. Each guidemap features all retail merchants, store-by-store and street-by-street, with an alphabetical cross-reference including addresses and telephone numbers. Stores are color coded by primary categories, including restaurants, health & fitness, entertainment, etc. These proprietary databases are designed to fuel print, web and broadcast product lines. The guidemap has been featured on the front page of the Los Angeles Times Business Section, in color, as well as in other regional newspapers. ShopTheBoulevards.com is currently developing marketing strategies for ShopHollywoodBoulevard.com, ShopSunsetStrip.com, ShopTheStrip.com (Las Vegas), ShopTheEmbaradero.com, ShopFifthAve.com and many other world class shopping districts.

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Publishing
American Karaoke Magazine

After three years serving as ad agency of record for the world's two largest karaoke manufacturers, Daiichi Kosho (DKKaraoke) and BMB (Nikkodo USA), Ron Arnone recognized the need for an industry trade journal; A publication that could bridge the gap between Asia's passion for "karaoke" with America's long time love for singalong entertainment. American Karaoke Magazine became the franchise magazine for the industry. Published nationally in conjunction with the major music and electronics trade shows, AK spearheaded the movement to adopt karaoke technology as a new American entertainment standard. The magazine ran for six years, and is acknowledged worldwide as one of the forums most responsible for introducing karaoke entertainment to the western business world, and untimately to western culture.

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